
Įast Aurora is also the birthplace of and home to the corporate headquarters for Fisher-Price. The Elbert Hubbard Museum on Oakwood Avenue features an extensive collection of Roycroft books and Arts & Crafts pieces. The inn was completely restored and is open to the public for dining and accommodations. The Roycroft Inn was re-opened in June 1995 through the support of the Margaret L. The Roycroft Campus was granted National Landmark Status in 1986.

One of the town's most famous landmarks, the Roycroft Inn, was converted from the Hubbards' original print shop and opened as an inn in 1905 to accommodate the influx of famous visitors attracted by Hubbard's ideas as well as the books, Mission-style furniture and metalware produced by the 500 Roycroft artisans on the South Grove Street Roycroft campus. Hubbard and his wife died on board the RMS Lusitania in 1915. The founder of the Roycroft Movement, Elbert Hubbard, also lived there during the turn of the twentieth century. The home is currently located at 24 Shearer Avenue in the village of East Aurora. The 1825 structure is restored to that period and features some original Fillmore furniture of the era, as well as items from Fillmore's presidential years. The house he built there while practicing law in the beginning of his political career is currently maintained by the Aurora Historical Society. Prior to becoming President of the United States, Millard Fillmore lived in East Aurora with his wife Abigail from 1826 to 1830. The village was founded in 1804, and incorporated in 1874. According to the National Council of Home Safety and Security, it is also among the safest places to live in New York State (ranked 1st, 2018). In 2015, East Aurora was rated the third-best town to raise a family in New York State by Niche.


It is part of the Buffalo– Niagara Falls Metropolitan Statistical Area. The village population was 5,998 per the 2020 census. It lies in the eastern half of the town of Aurora. East Aurora is a village in Erie County, New York, United States, southeast of Buffalo.
